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Post by Al on Sept 26, 2018 13:12:20 GMT
We are realistic and we set a conservative goal of around ten uptakes - we have sold five already. It's £5k more than we would otherwise have had in the bank right here, right now. Sums up the point of my query really.
So out of around 1000 fans we target a take up of only 10 to make £10k? ?
Sorry but this really is a short term approach if we're content with £10k.
Why not target £100k revenue and work backwards from there to agree a lower subscription per person that results in greater numbers to cross sell products/services to?
You're missing the point though. they're not trying to target 1000 supporters with this initiative. It was asked during the big Census whether a lifetime membership scheme would appeal to some people. 18 responded and said yes. They then contacted those people regards pricing, and came to the above figure. It gives those people opportunity to donate more money to the football club.
We have many, many other schemes and initiatives that we can all donate to, no matter what our budget is. just by going to games, buying a 50/50 ticket, Seals Lottery, a pint, programme and a pie before the game, season ticket purchases, buying the merchandise etc etc etc. It's all money going into the club.
You could lower the price to £250 for example, but if the interest simply isn't there (and from the sounds of the census results with only 18 people interested it isn't) then it is unlikely to make anywhere near the amount as it will now.
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Post by happyclapper52 on Sept 26, 2018 15:10:44 GMT
Just to reiterate that I think the cocept is spot on but as usual lack of awareness of this by most fans will limit the financial target.
I look forward to seeing how many have subscribed apart from Woody in a months time.
Presume letters/emails to be sent to all CFU members to launch this initiative ?
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Post by happyclapper52 on Sept 26, 2018 15:11:04 GMT
Concept ☺
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Post by Lobster on Sept 26, 2018 15:24:27 GMT
Just to reiterate that I think the cocept is spot on but as usual lack of awareness of this by most fans will limit the financial target. I look forward to seeing how many have subscribed apart from Woody in a months time. Presume letters/emails to be sent to all CFU members to launch this initiative ? If only 18 people have expressed interest, that in itself seems a waste of admin time. Especially if it's letters.
To me, this is a niche product that could bring in decent revenue with just a handful of sales, not something to be pestering 1,000+ CFU members about.
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Post by rcb on Sept 26, 2018 15:45:53 GMT
Wow, way to blow this up out of proportion. Look, we see Lifetime Membership as a way of raising a relatively substantial amount of funds in a relatively short period of time - the nature of the initiative simply has to be rewarded with some benefits for that kind of financial outlay. I don't think I'll ever be able to afford this at present but it doesn't bother me in the slightest as all the money helps the club out. We all help the club out in different ways yet we all (CFU members anyway) get the same one member one vote. Do you feel the same about Stuart Murphy investing a million? New to rcb mate? If he won the euromillions this Friday he would moan about the price of the ticket. Ignore and crack on. Every penny raised is a penny to our club. Haters gonna hate. I don’t do the lottery, and don’t need the money. I see you still retain a parochial narrow minded attitude which only serves to alienate peripheral fans and those who might have an interest. Hailing a marketing initiative with a maximum audience of ten. Get real. The usual pathetic accusation that someone is a “hater” because you disagree with them is so short of reality. Chester FC need real fans, in their many hundreds, who simply view the club as a product, and where value for money and quality are significant attributes. Unfortunately there are a very small core who possess a blinkered passion, and certainly not enough to sustain a decent football club in the city. If you claim to be one of these, then your smug and offensive attitude to others is not helping the cause. |
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Post by Al on Sept 26, 2018 15:59:13 GMT
New to rcb mate? If he won the euromillions this Friday he would moan about the price of the ticket. Ignore and crack on. Every penny raised is a penny to our club. Haters gonna hate. I don’t do the lottery, and don’t need the money. I see you still retain a parochial narrow minded attitude which only serves to alienate peripheral fans and those who might have an interest. Hailing a marketing initiative with a maximum audience of ten. Get real. The usual pathetic accusation that someone is a “hater” because you disagree with them is so short of reality. Chester FC need real fans, in their many hundreds, who simply view the club as a product, and where value for money and quality are significant attributes. Unfortunately there are a very small core who possess a blinkered passion, and certainly not enough to sustain a decent football club in the city. If you claim to be one of these, then your smug and offensive attitude to others is not helping the cause. It's 18, as has been stated a couple of times on this thread. |
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Post by happyclapper52 on Sept 26, 2018 17:05:48 GMT
I don’t do the lottery, and don’t need the money. I see you still retain a parochial narrow minded attitude which only serves to alienate peripheral fans and those who might have an interest. Hailing a marketing initiative with a maximum audience of ten. Get real. The usual pathetic accusation that someone is a “hater” because you disagree with them is so short of reality. Chester FC need real fans, in their many hundreds, who simply view the club as a product, and where value for money and quality are significant attributes. Unfortunately there are a very small core who possess a blinkered passion, and certainly not enough to sustain a decent football club in the city. If you claim to be one of these, then your smug and offensive attitude to others is not helping the cause. It's 18, as has been stated a couple of times on this thread. 18 what? |
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Post by happyclapper52 on Sept 26, 2018 17:09:15 GMT
It's 18, as has been stated a couple of times on this thread. 18 what? Oh so 18 responded so 18 is max target ? Ffs..clueless ! Aim high guys ? Try 100 at least...jesus ! |
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Post by Al on Sept 26, 2018 17:20:31 GMT
Oh so 18 responded so 18 is max target ? Ffs..clueless ! Aim high guys ? Try 100 at least...jesus ! I don't know why I bother |
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Post by dmcnally on Sept 26, 2018 17:21:15 GMT
Oh so 18 responded so 18 is max target ? Ffs..clueless ! Aim high guys ? Try 100 at least...jesus ! Get yourself on the FEWG and get 100 sold then if you think it's doable. |
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Post by Si on Sept 26, 2018 17:41:47 GMT
This thread is crackers. Classic DevaChat!
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Post by cheshireblue on Sept 26, 2018 17:44:24 GMT
I assume the 18 targeted is just to test the waters as a basis of potential uptake, particularly seeing as those 18 individuals showed a prior interest anyway.
I am not so sure the club sending out mailers or emails en masse, asking for £1,000 would be particularly well received by a large percentage of people; so soon after the issues of earlier in the year too. When asking for money, it has to be done right. Most people, myself included, couldn't just stump up £1,000 and receiving such an email currently would probably just end up in my email trash.
The club have done right by specifically targeting those who have said they would pay the money, who if I am right in saying, were predominantly happy with the £1,000 quoted anyway. Personally, I don't see the need to get in a flap over it. It's something that our previous CEO promised to do, but (like many things) it never came to fruition, so kudos to the board for taking the initiative to get things kickstarted.
On a side note, the zoo also offers a lifetime membership. I pay my £14 a month for my family, but I won't be getting myself in a tizzy because another family can afford to pay outright for their lifetime access to the zoo. Like them, my family and I still get to go when we want to and if we want can attend member meetings and the AGM.
Fundamentally, at Chester, we pay our £12 a year for the one vote right at the AGM and to then have a say in how our football club is ran and by who, just the same as those who have chosen to commit to paying £1,000 outright. If they get an extra meal or "members" evening at the end of the season, then that shouldn't be an issue either.
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Post by happyclapper52 on Sept 26, 2018 18:59:13 GMT
I assume the 18 targeted is just to test the waters as a basis of potential uptake, particularly seeing as those 18 individuals showed a prior interest anyway. I am not so sure the club sending out mailers or emails en masse, asking for £1,000 would be particularly well received by a large percentage of people; so soon after the issues of earlier in the year too. When asking for money, it has to be done right. Most people, myself included, couldn't just stump up £1,000 and receiving such an email currently would probably just end up in my email trash. The club have done right by specifically targeting those who have said they would pay the money, who if I am right in saying, were predominantly happy with the £1,000 quoted anyway. Personally, I don't see the need to get in a flap over it. It's something that our previous CEO promised to do, but (like many things) it never came to fruition, so kudos to the board for taking the initiative to get things kickstarted. On a side note, the zoo also offers a lifetime membership. I pay my £14 a month for my family, but I won't be getting myself in a tizzy because another family can afford to pay outright for their lifetime access to the zoo. Like them, my family and I still get to go when we want to and if we want can attend member meetings and the AGM. Fundamentally, at Chester, we pay our £12 a year for the one vote right at the AGM and to then have a say in how our football club is ran and by who, just the same as those who have chosen to commit to paying £1,000 outright. If they get an extra meal or "members" evening at the end of the season, then that shouldn't be an issue either. Totally agree. £1000 IS BOLLOX....try £500 or even £250. Last post on this as most too thick to see long term v short term gain. Try build a brick next lads ! |
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Post by Deleted on Sept 26, 2018 20:28:26 GMT
I assume the 18 targeted is just to test the waters as a basis of potential uptake, particularly seeing as those 18 individuals showed a prior interest anyway. I am not so sure the club sending out mailers or emails en masse, asking for £1,000 would be particularly well received by a large percentage of people; so soon after the issues of earlier in the year too. When asking for money, it has to be done right. Most people, myself included, couldn't just stump up £1,000 and receiving such an email currently would probably just end up in my email trash. The club have done right by specifically targeting those who have said they would pay the money, who if I am right in saying, were predominantly happy with the £1,000 quoted anyway. Personally, I don't see the need to get in a flap over it. It's something that our previous CEO promised to do, but (like many things) it never came to fruition, so kudos to the board for taking the initiative to get things kickstarted. On a side note, the zoo also offers a lifetime membership. I pay my £14 a month for my family, but I won't be getting myself in a tizzy because another family can afford to pay outright for their lifetime access to the zoo. Like them, my family and I still get to go when we want to and if we want can attend member meetings and the AGM. Fundamentally, at Chester, we pay our £12 a year for the one vote right at the AGM and to then have a say in how our football club is ran and by who, just the same as those who have chosen to commit to paying £1,000 outright. If they get an extra meal or "members" evening at the end of the season, then that shouldn't be an issue either. Totally agree. £1000 IS BOLLOX....try £500 or even £250. Last post on this as most too thick to see long term v short term gain. Try build a brick next lads ! @al when is your next meeting. There seem to be some volunteers in this thread for your working group. |
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Post by Lobster on Sept 26, 2018 20:34:22 GMT
I think he’s just completely barking mad to be honest. These are the ramblings of someone who’s not quite with us.
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Post by Al on Sept 26, 2018 21:36:24 GMT
Totally agree. £1000 IS BOLLOX....try £500 or even £250. Last post on this as most too thick to see long term v short term gain. Try build a brick next lads ! @al when is your next meeting. There seem to be some volunteers in this thread for your working group. Theyre more than welcome to pop down. I had to step away from it a couple of months back. Anyone wanting to get involved with the Commercial side can email commercial@chesterfc.com more volunteers on it the better |
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Post by banksy on Oct 3, 2018 0:03:31 GMT
evening all... Just wanted to let you all know that the FEWG have released a further update on the Life Membership package. Following feedback we have now put in place a payment instalment plan that enables you to pay the £1000 contribution over a period of 10 months. Please see the link below for further details. Thanks Jeff cityfansunited.com/cfu-life-membership-payments-instalments-news/ |
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Post by Woody on Oct 3, 2018 19:53:30 GMT
evening all... Just wanted to let you all know that the FEWG have released a further update on the Life Membership package. Following feedback we have now put in place a payment instalment plan that enables you to pay the £1000 contribution over a period of 10 months. Please see the link below for further details. Thanks Jeff cityfansunited.com/cfu-life-membership-payments-instalments-news/Seems a sensible proposal by the FEWG, this should allow other supporters to become lifetime members and invest in the clubs future. |
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