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Post by Al on Dec 6, 2017 20:07:27 GMT
And not one bloody tweet advertising the game on Saturday.
Not a single one!
Johnny Hughes a marketing man? Bullshit
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Post by Frank Owen’s Paintbrush on Dec 6, 2017 20:16:08 GMT
Who are Liverpool reserves playing this weekend?
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Post by Rio Doherty on Dec 6, 2017 20:20:29 GMT
I can’t see there being more than 1,500 there on Saturday. Yet again, poor marketing by the club. Not even any marketing for our 4 home games over Christmas.
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Post by Al on Dec 6, 2017 20:34:10 GMT
I can’t see there being more than 1,500 there on Saturday. Yet again, poor marketing by the club. Not even any marketing for our 4 home games over Christmas. 2 weeks they've had to hammer this game and drum up some interest. Massive relegation six pointer, an Early Christmas Cracker it could have been billed as.. but no. Nothing as per bloody usual |
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Post by Paul Da Part on Dec 6, 2017 20:37:27 GMT
Boils my piss to be honest. Crying out for support from those in Chester & yet we don’t even attempt to reach out to them. We’d rather please some scousers who probably don’t have any interest in LFC reserve games.
The minute they want money from us in the form of Swuad Builder, CFU membership etc, they are all over social media like a rash. No wonder folk are getting annoyed & losing interest.
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Post by happyclapper on Dec 6, 2017 21:02:42 GMT
There's a couple of posts on facebook, one about the game Saturday, the other about a Legends Lounge deal for the Fylde game. Given we have 32,000 followers on Twitter and only 11,700 on facebook surely that should have taken priority? in fact we should have been hammering both!!
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Post by dmcnally on Dec 6, 2017 23:41:44 GMT
And not one bloody tweet advertising the game on Saturday. Not a single one! Johnny Hughes a marketing man? Bullshit Have sent you a pm about this Al |
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Post by Frank Owen’s Paintbrush on Dec 7, 2017 5:45:39 GMT
And not one bloody tweet advertising the game on Saturday. Not a single one! Johnny Hughes a marketing man? Bullshit Have sent you a pm about this Al What's the point of the Chairman forming another bureaucratic sub-committee (as is the proposal you refer to in your PM to Al) to spend more time getting bogged down in procedures and to take too long to do anything like all of our other sub-committee's when we have an actual real life media team with actual access to our social media channels? WHY must this club make such excruciating hard work of simple tasks? And why must it be done via secret PMs? |
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Post by Al on Dec 7, 2017 5:52:32 GMT
And not one bloody tweet advertising the game on Saturday. Not a single one! Johnny Hughes a marketing man? Bullshit Have sent you a pm about this Al Replied. But you need to advertise it on here and DC1 plus club website and social media if club need volunteers. Needs to be open and honest. |
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Post by Frank Owen’s Paintbrush on Dec 7, 2017 5:56:53 GMT
As I've said Al, it's completely unnecessary.
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Post by Cestrian For Life on Dec 7, 2017 6:58:32 GMT
It's really not that difficult to do a quick post on FB or twitter. I do wonder if they are so embarrassed by the woeful management of our club in the past year that they are actually trying not to attract people to our games.
The whole feel from the Club at the moment is that we've accepted relegation and we are preparing to rebuild in the National League North. I just want to see some f***ing fight and passion from the club. I can just about live with being relegated if we look like we care but at the minute, we look like we're going down without so much as a whimper. The fans need to see some fight and they will respond.
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Post by iandychesterfc on Dec 7, 2017 10:21:45 GMT
A committee to send a tweet.
Amazing.
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Post by dmcnally on Dec 7, 2017 10:34:07 GMT
Have sent you a pm about this Al What's the point of the Chairman forming another bureaucratic sub-committee (as is the proposal you refer to in your PM to Al) to spend more time getting bogged down in procedures and to take too long to do anything like all of our other sub-committee's when we have an actual real life media team with actual access to our social media channels? WHY must this club make such excruciating hard work of simple tasks? And why must it be done via secret PMs? It was done via PM as Jonny did it via PM to me, and the structure of it hasn’t been sorted so I didn’t want to be the one to start seeking help for it before we know what’s happening with it yet. |
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Post by Lobster on Dec 7, 2017 12:05:10 GMT
What's the point of the Chairman forming another bureaucratic sub-committee (as is the proposal you refer to in your PM to Al) to spend more time getting bogged down in procedures and to take too long to do anything like all of our other sub-committee's when we have an actual real life media team with actual access to our social media channels? WHY must this club make such excruciating hard work of simple tasks? And why must it be done via secret PMs? It was done via PM as Jonny did it via PM to me, and the structure of it hasn’t been sorted so I didn’t want to be the one to start seeking help for it before we know what’s happening with it yet. It's not your fault and I appreciate you're doing your best, but this sort of Chinese whispers is not how we should be going about things as a club. |
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Post by Frank Owen’s Paintbrush on Dec 7, 2017 12:07:36 GMT
A committee to send a tweet. Amazing. Unreal isn't it? If the board can't be arsed I wish they'd say so. |
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Post by Harry Lime on Dec 7, 2017 12:14:16 GMT
Give someone the responsibility and let them get on with it.
It's all so politically correct and procedure following. They never achieve anything. Are they fit for purpose?
By the time they realise we have a good relegation battle to arouse some interest, it will be too late. Where are the Great Escape tweets, adverts, posters. Get behind your team tweets etc. Anything! We have 4 home games coming up. Crowds will drop even more if we lose on Saturday. Boxing day will be the last opportunity to get some extra people in.
Let's sit and discuss when we need to do something to help promote the club. Better wait until after Christmas eh! We'll need to think about ordering those Calendars, Diaries and Winter wear soon too. What colour should we order? Tell you what let's form a subcommittee. We'll meet next month to discuss who should be on it!
Some of this Board deserves the relegation it has probably helped cause.
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Post by Captain Duff on Dec 7, 2017 12:20:17 GMT
What is being described here is a simple and basic task of someone on the operations board, that was why we had professional staff employed to avoid the situation where the elected volunteer board didn't have time because of day jobs etc. It is obviously the case that the elected board then take ownership of ideas, initiatives and direction, but publicity for a game is so ABC there must now be questions asked about what exactly some of the operations board actually do given that we seemed to get far more done when they weren't there and it was all volunteers.
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Post by Frank Owen’s Paintbrush on Dec 7, 2017 12:46:36 GMT
FollowIng on from that, what do the media team do on non-match days? Before anyone starts, I know they're volunteers but you can't call yourself a volunteer if you don't actually volunteer anything.
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Post by Deleted on Dec 7, 2017 13:32:27 GMT
FollowIng on from that, what do the media team do on non-match days? Before anyone starts, I know they're volunteers but you can't call yourself a volunteer if you don't actually volunteer anything. Controlling the social media for the club should be the easiest job in the world, it's definitely the most important in this day and age. Games should be promoted daily, at least twice on twitter (where posts can get lost in feeds). Have regular share/like/retweet competitions. It's a free tool and it's amazing how many companies don't utilise it. You can reach thousands at the push of a button. The account could be run from anywhere, I could do it whilst sitting on the loo! |
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Post by cfcforme on Dec 7, 2017 13:37:57 GMT
Having read the initial few posts on the start of this thread, it actually went through my head to e-mail the club and volunteer to do a bit of promotion of the club through their twitter / facebook feeds. Being exiled and with a young family i've always wanted to help but could never commmit the time, nor my presence within Chester itself. This would have been a perfect way for me to help.
Having read the above though, I think i'm glad it was only a thought and I didn't act on it. Why do we need a committee to have someone send a tweet per day and a Facebook post or two.... I could imagine i'd need to pass a CRB check, credit check and a four-stage interview before I could be trusted to have the login details....
So, so disappointing.
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Post by Oaks Blue on Dec 7, 2017 13:47:31 GMT
Secret PM's!! haha, it's laughable.
Just send the f'ing tweet you bunch of clowns
Danny McNally, i'd be careful how close you're getting to the officials at this club, they certainly have a nice 'hold' on you already
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Post by Al on Dec 7, 2017 14:40:48 GMT
Right so, my thoughts on the situation yet again. Apologies this might get a bit wordy, but this is all pretty much off the cuff so please bear with me on it.
My entire idea, and what I was standing for co-option to do back in April was all to do with the Marketing and Advertising of everything the club do, using the tools we already have.
We have 3 forms of online communication available to us, that cost nothing more than time and personnel.
Email - Depends on size of the Database
Twitter - Approx 32,500 followers
Facebook - Approx 11,700 followers
We have a catchment of over 40,000 people there alone that can be bombarded by advertisement of Match Days, Offers, Seals Lottery, Bignot Budget, Junior Blues, CFU Membership, Sponsorships, Corporate Hospitality, Pre Game Menu in the Blues Bar, Football in the Blues Bar, Fundraising Initiatives at the ground, Christmas Raffle, Meetings, Link to the Live Stream for CFU Meetings (Make it Open to all as an inclusive club).
1. Emails can be sent out using the Database, create a mailing list from the info we have obtained and send out all the above all throughout the week, every week of the year. Again all the things I've said before, emails advertising games, special events, soccer schools, CFU Membership, Junior Blues, everything I've outlined above, get it out on email. Twice a week. One Mailshot on a Monday, another on a Wednesday.
2. Tweets advertising games, special events, soccer schools, any club news whatsoever should be sent out from the one Chester FC Account. Keep it all under the CFC Banner, not have numerous different social media accounts for the Youth Team, Community Trust, Blues Bar, Legends Lounge - whatever, it all needs to be brought in under the one account as the main account gives much bigger exposure to the public and supporters.
We should be hammering this on Twitter and Facebook, EVERY. SINGLE. DAY.
Is the lack of all the above down to a lack of manpower? If we don't have the people available on the Media team required to do this amount of work why have we not advertised for Volunteers in a specific role? i.e. responsible for handling our online social media content.
In order to achieve the above it needs the Media Team, the CFU Board or Representative of the CFU Board (Our Chairman can prove his worth), Ops Board, Community Trust, and CEO (all key stakeholders) to arrange an internal meeting as a matter of critical importance to put a plan of action together.
There we get a staged plan put in place for everything I've mentioned above.
- Create Fliers for Match Day Advertising (using the template used by Danny McNally for the various fliers he's done in the past) - One Week Deadline for the remainder of December (after the Solihull game on Sat) and January.
- CFU Membership, CFU Board Member responsible for CFU Membership create similar document for CFU Membership Advertising and so on with everything else I've mentioned above (Bignot Budget, Junior Blues, CFU Membership, Sponsorships, Corporate Hospitality, Pre Game Menu in the Blues Bar, Football in the Blues Bar, Fundraising Initiatives at the ground, Christmas Raffle)
Delegate these tasks out - Note we want Media Team to be responsible for the distribution of this information only.
Set deadlines. Matchday Fliers for the remainder of December and January be complete in a week, remainder of the season be complete within 2-3 weeks
All documentation for sharing on Social Media Platforms should be given electronically to the media team and stored in a CENTRAL LOCATION electronically (I use Email in my Day Job, which is then backed up on HDD) that can be accessed easily and at any time in any location by the media team, so that they, in turn, can carry out their role by sharing online via all those forms of communication I have already highlighted.
Apologies for the above, it's rather rough, and off the cuff, but that's how I believe it should work.
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Post by embalmer on Dec 7, 2017 15:09:09 GMT
I'm just going to leave this here - Jonny Hughes' manifesto commitments from over 2 years ago:
1. Communication needs improving. The club has made some great strides in this area, yet there is a long way to go. But communication isn’t just about meetings. We need technical support too. We’re volunteer run so we need software that supports the way the club is structured. As a volunteer-run club, with many at work during the day, we cannot rely on emails and voicemail alone. It makes sense to me that the club should investigate solutions such as cloud based CRM systems and project management tools. One place where all information is relayed and can be assigned to those responsible, all in real-time and apple/android friendly. This will also support our commercial aims.
2. Smart marketing. We need to up our game: Full stop. From the match day experience to our social media strategy, from increasing attendances to increasing website visits, from attracting new CFU members to re-engaging with lost fans; these aren’t disparate elements, they’re the whole, and how well we execute on each and every one of them will determine our fortunes. I believe we need to be more proactive instead of reactive. We have a great commercial team, they need more support. To give a specific example, we need a corporate website to showcase our hospitality offering, and we need it now. We can’t wait. Our competitors are already ranking high on google, drawing positive reviews on social media, generating inbound enquiries. We need to be up there too.
3. Embrace the new, be different. We are living in a lucky age. There is so much opportunity out there, and there are tools out there to help us capitalise and win. For instance, for the newsletters I use mailchimp. To date it hasn’t cost the club a penny, but has given back so much more in return. It has opened a communication channel. It has opened up a sales channel. It has told me that roughly 20% of all those who open our newsletters do so abroad, with the majority being in America. Data like this is invaluable. Our google analytics data is invaluable too. But data on its own is useless unless you implement it in a smart way. Let it show us what isn’t working and streamline our efforts and energies into things that do. We need to investigate online ticketing, podcasts, other live streaming opportunities such as Periscope and put the kind of YouTube content up there that fans crave. This is 2015; we have to embrace a new way of doing things: To me it’s not a choice, it’s a necessity. These aren’t just empty words. This is my passion. I know what we need to do.
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Post by dmcnally on Dec 7, 2017 15:13:04 GMT
Having read the initial few posts on the start of this thread, it actually went through my head to e-mail the club and volunteer to do a bit of promotion of the club through their twitter / facebook feeds. Being exiled and with a young family i've always wanted to help but could never commmit the time, nor my presence within Chester itself. This would have been a perfect way for me to help. Having read the above though, I think i'm glad it was only a thought and I didn't act on it. Why do we need a committee to have someone send a tweet per day and a Facebook post or two.... I could imagine i'd need to pass a CRB check, credit check and a four-stage interview before I could be trusted to have the login details.... So, so disappointing. Marketing is far more than a tweet. |
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Post by BarntonBen on Dec 7, 2017 15:21:46 GMT
The club constantly gets the basics wrong. Look what the Cheshire Phoenix do on social media. Competitions like win a signed ball, win a free ticket etc if you like and share a post that contains match details. Just think of the number of people who therefore get the flyer in their stream. Its not exactly hard or expensive to do. Eg m.facebook.com/story.php?story_fbid=918584098290083&id=135292923285875 |
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Post by Al on Dec 7, 2017 15:32:58 GMT
Having read the initial few posts on the start of this thread, it actually went through my head to e-mail the club and volunteer to do a bit of promotion of the club through their twitter / facebook feeds. Being exiled and with a young family i've always wanted to help but could never commmit the time, nor my presence within Chester itself. This would have been a perfect way for me to help. Having read the above though, I think i'm glad it was only a thought and I didn't act on it. Why do we need a committee to have someone send a tweet per day and a Facebook post or two.... I could imagine i'd need to pass a CRB check, credit check and a four-stage interview before I could be trusted to have the login details.... So, so disappointing. Marketing is far more than a tweet.
I've said above how it should be implemented. Marketing is 90% preparation, 10% execution.
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Post by Frank Owen’s Paintbrush on Dec 7, 2017 15:43:23 GMT
Having read the initial few posts on the start of this thread, it actually went through my head to e-mail the club and volunteer to do a bit of promotion of the club through their twitter / facebook feeds. Being exiled and with a young family i've always wanted to help but could never commmit the time, nor my presence within Chester itself. This would have been a perfect way for me to help. Having read the above though, I think i'm glad it was only a thought and I didn't act on it. Why do we need a committee to have someone send a tweet per day and a Facebook post or two.... I could imagine i'd need to pass a CRB check, credit check and a four-stage interview before I could be trusted to have the login details.... So, so disappointing. Marketing is far more than a tweet. Exactly. We can't even do a tweet, what hope is there? |
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Post by dmcnally on Dec 7, 2017 15:50:30 GMT
Marketing is far more than a tweet. Exactly. We can't even do a tweet, what hope is there? Have suggested something for long-term social media in the past and will bring it up again with this new committee. |
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Post by Frank Owen’s Paintbrush on Dec 7, 2017 15:55:17 GMT
The fact that you've brought it up in the past and nothing has been done yet, and the fact that there is to be a new committee which implies the "marketing is in my blood" Chairman and the Media Team are doing eff all, makes me want to bang my head against the table.
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Post by Jack on Dec 7, 2017 17:08:38 GMT
Right so, my thoughts on the situation yet again. Apologies this might get a bit wordy, but this is all pretty much off the cuff so please bear with me on it.
My entire idea, and what I was standing for co-option to do back in April was all to do with the Marketing and Advertising of everything the club do, using the tools we already have.
We have 3 forms of online communication available to us, that cost nothing more than time and personnel.
Email - Depends on size of the Database
Twitter - Approx 32,500 followers
Facebook - Approx 11,700 followers
We have a catchment of over 40,000 people there alone that can be bombarded by advertisement of Match Days, Offers, Seals Lottery, Bignot Budget, Junior Blues, CFU Membership, Sponsorships, Corporate Hospitality, Pre Game Menu in the Blues Bar, Football in the Blues Bar, Fundraising Initiatives at the ground, Christmas Raffle, Meetings, Link to the Live Stream for CFU Meetings (Make it Open to all as an inclusive club).
1. Emails can be sent out using the Database, create a mailing list from the info we have obtained and send out all the above all throughout the week, every week of the year. Again all the things I've said before, emails advertising games, special events, soccer schools, CFU Membership, Junior Blues, everything I've outlined above, get it out on email. Twice a week. One Mailshot on a Monday, another on a Wednesday.
2. Tweets advertising games, special events, soccer schools, any club news whatsoever should be sent out from the one Chester FC Account. Keep it all under the CFC Banner, not have numerous different social media accounts for the Youth Team, Community Trust, Blues Bar, Legends Lounge - whatever, it all needs to be brought in under the one account as the main account gives much bigger exposure to the public and supporters.
We should be hammering this on Twitter and Facebook, EVERY. SINGLE. DAY.
Is the lack of all the above down to a lack of manpower? If we don't have the people available on the Media team required to do this amount of work why have we not advertised for Volunteers in a specific role? i.e. responsible for handling our online social media content.
In order to achieve the above it needs the Media Team, the CFU Board or Representative of the CFU Board (Our Chairman can prove his worth), Ops Board, Community Trust, and CEO (all key stakeholders) to arrange an internal meeting as a matter of critical importance to put a plan of action together.
There we get a staged plan put in place for everything I've mentioned above.
- Create Fliers for Match Day Advertising (using the template used by Danny McNally for the various fliers he's done in the past) - One Week Deadline for the remainder of December (after the Solihull game on Sat) and January.
- CFU Membership, CFU Board Member responsible for CFU Membership create similar document for CFU Membership Advertising and so on with everything else I've mentioned above (Bignot Budget, Junior Blues, CFU Membership, Sponsorships, Corporate Hospitality, Pre Game Menu in the Blues Bar, Football in the Blues Bar, Fundraising Initiatives at the ground, Christmas Raffle)
Delegate these tasks out - Note we want Media Team to be responsible for the distribution of this information only.
Set deadlines. Matchday Fliers for the remainder of December and January be complete in a week, remainder of the season be complete within 2-3 weeks
All documentation for sharing on Social Media Platforms should be given electronically to the media team and stored in a CENTRAL LOCATION electronically (I use Email in my Day Job, which is then backed up on HDD) that can be accessed easily and at any time in any location by the media team, so that they, in turn, can carry out their role by sharing online via all those forms of communication I have already highlighted.
Apologies for the above, it's rather rough, and off the cuff, but that's how I believe it should work.
Having read that, it's a real shame you weren't co-opted in April. Clearly have the drive and the desire to make something happen, which does seem to be something we're lacking now.
Can the club co-opt members onto the board outside of elections? It's clear we need some fresh ideas and quick.
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