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Post by Lobster on Dec 7, 2017 17:19:07 GMT
I may be wrong but I think he's said before that he had to stand down for personal/family reasons anyway, but yes, I echo the sentiment.
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Post by Al on Dec 7, 2017 17:35:25 GMT
I may be wrong but I think he's said before that he had to stand down for personal/family reasons anyway, but yes, I echo the sentiment. No you're not wrong. My better half became ill, we've got two young kids, can't commit to it. Simple as that really
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Post by Paul Da Part on Dec 7, 2017 18:09:36 GMT
The club constantly gets the basics wrong. Look what the Cheshire Phoenix do on social media. Competitions like win a signed ball, win a free ticket etc if you like and share a post that contains match details. Just think of the number of people who therefore get the flyer in their stream. Its not exactly hard or expensive to do. Eg m.facebook.com/story.php?story_fbid=918584098290083&id=135292923285875Competitions? You mean you would expect the club to give something away for nothing?! There would be uproar in the boardroom.
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Post by devadiva on Dec 7, 2017 18:15:19 GMT
The club constantly gets the basics wrong. Look what the Cheshire Phoenix do on social media. Competitions like win a signed ball, win a free ticket etc if you like and share a post that contains match details. Just think of the number of people who therefore get the flyer in their stream. Its not exactly hard or expensive to do. Eg m.facebook.com/story.php?story_fbid=918584098290083&id=135292923285875Competitions? You mean you would expect the club to give something away for nothing?! There would be uproar in the boardroom. Not only that but Phoenix arrange busses to pick up kids from schools, take them for an afternoons training, food, meet the team and watch the match and then stop them back again. My youngest and his mates have done it twice now. It costs £20 so I expect it’s a profit centre not a give away. And the kids absolutely love it.
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Post by Little Blue Boy on Dec 7, 2017 19:03:35 GMT
I'm just going to leave this here - Jonny Hughes' manifesto commitments from over 2 years ago: 1. Communication needs improving. The club has made some great strides in this area, yet there is a long way to go. But communication isn’t just about meetings. We need technical support too. We’re volunteer run so we need software that supports the way the club is structured. As a volunteer-run club, with many at work during the day, we cannot rely on emails and voicemail alone. It makes sense to me that the club should investigate solutions such as cloud based CRM systems and project management tools. One place where all information is relayed and can be assigned to those responsible, all in real-time and apple/android friendly. This will also support our commercial aims.
2. Smart marketing. We need to up our game: Full stop. From the match day experience to our social media strategy, from increasing attendances to increasing website visits, from attracting new CFU members to re-engaging with lost fans; these aren’t disparate elements, they’re the whole, and how well we execute on each and every one of them will determine our fortunes. I believe we need to be more proactive instead of reactive. We have a great commercial team, they need more support. To give a specific example, we need a corporate website to showcase our hospitality offering, and we need it now. We can’t wait. Our competitors are already ranking high on google, drawing positive reviews on social media, generating inbound enquiries. We need to be up there too.
3. Embrace the new, be different. We are living in a lucky age. There is so much opportunity out there, and there are tools out there to help us capitalise and win. For instance, for the newsletters I use mailchimp. To date it hasn’t cost the club a penny, but has given back so much more in return. It has opened a communication channel. It has opened up a sales channel. It has told me that roughly 20% of all those who open our newsletters do so abroad, with the majority being in America. Data like this is invaluable. Our google analytics data is invaluable too. But data on its own is useless unless you implement it in a smart way. Let it show us what isn’t working and streamline our efforts and energies into things that do. We need to investigate online ticketing, podcasts, other live streaming opportunities such as Periscope and put the kind of YouTube content up there that fans crave. This is 2015; we have to embrace a new way of doing things: To me it’s not a choice, it’s a necessity. These aren’t just empty words. This is my passion. I know what we need to do. Proactive instead reactive. Oh the irony. Once again, there is a token tweet this evening because someone has booted off about it on here. What a truly, truly embarrassing state of affairs.
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Post by Paul Da Part on Dec 7, 2017 19:06:40 GMT
Competitions? You mean you would expect the club to give something away for nothing?! There would be uproar in the boardroom. Not only that but Phoenix arrange busses to pick up kids from schools, take them for an afternoons training, food, meet the team and watch the match and then stop them back again. My youngest and his mates have done it twice now. It costs £20 so I expect it’s a profit centre not a give away. And the kids absolutely love it. There’s a sports club that thinks of its community. We are so far away from our community ethos it’s sad.
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Post by superman on Dec 7, 2017 19:50:35 GMT
We seem to be not so slowly dying due to death by committee. Probably too many of our elected reps, either individually or collectively are afraid to take decisive actions in the fear of upsetting one faction or another of the fan base. The community side appears to be progressing better under its own management and separate board so the footballing side, our core business, really needs to get its act together rapidly both on and off the pitch. If not we are in danger of doing a Telford Southport or an Altrincham. If core membership continues to drift away then there will become a point where the current model is unsustainable both financially and ethically. Would it really be right to continue in the same way with say 500 members and the first team back in the Evostik league playing before crowds of a few hundred? Personally I think not although no doubt there will be a hard core who will think otherwise and soldier on. So come on board members get your collective fingers out, don't be afraid to make decisions, none of which will please all, but you are empowered to act. If you need specific task based help ask for it, and I am sure it will be forthcoming. As for marketing of matches it can't be that difficult, plenty of options both digital and traditional, why oh why after 7 years have we still not grasped this.
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Post by Rio Doherty on Dec 7, 2017 19:53:19 GMT
...And here it is.
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Post by Deleted on Dec 7, 2017 20:39:20 GMT
Yet again another thread where you could cut and paste comments and views from months and years previously because it seems that we are treading water when it comes to marketing etc etc
I think this, more than anything, is what gets the average fan's back up.
Thing is, whilst we stall and prevaricate, other comparable and/or lesser clubs WILL be getting their act together so that, over time, we'll gradually slip down the hierarchy as the others progress both on and off the field as their commercial/marketing initiatives come to fruition.
Sometimes you just have to "have a go", make a decision even if there is an element of risk because, otherwise, we truly become a "reactive" club which would eventually lead to our demise.
How it's done should be the major priority for those in charge but, please, don't hide behind "decision by committee" if, indeed, that option is on the table because inertia WILL ensue.
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Post by blueisthecolour on Dec 7, 2017 20:56:08 GMT
Have I just read the "Game Makers" article on the website right?
Absolute piss-take, no advertising of games to potential fans just volunteers telling seasoned fans where to go around the ground.
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Post by Firestick Frank on Dec 7, 2017 21:46:38 GMT
Have I just read the "Game Makers" article on the website right? Absolute piss-take, no advertising of games to potential fans just volunteers telling seasoned fans where to go around the ground. I don't know whether to laugh or cry I really don't.
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Post by cfcforme on Dec 7, 2017 21:46:44 GMT
Having read the initial few posts on the start of this thread, it actually went through my head to e-mail the club and volunteer to do a bit of promotion of the club through their twitter / facebook feeds. Being exiled and with a young family i've always wanted to help but could never commmit the time, nor my presence within Chester itself. This would have been a perfect way for me to help. Having read the above though, I think i'm glad it was only a thought and I didn't act on it. Why do we need a committee to have someone send a tweet per day and a Facebook post or two.... I could imagine i'd need to pass a CRB check, credit check and a four-stage interview before I could be trusted to have the login details.... So, so disappointing. Marketing is far more than a tweet. I'm not sure what point you're trying to make with that post.... where has anyone on here said otherwise? Having a decent stab at tweeting and Facebooking would be a good, simple start that we could build on....
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Post by gone4eva on Dec 7, 2017 22:47:20 GMT
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Post by steveo1 on Dec 8, 2017 0:45:32 GMT
Have I just read the "Game Makers" article on the website right? Absolute piss-take, no advertising of games to potential fans just volunteers telling seasoned fans where to go around the ground. I don't know whether to laugh or cry I really don't. [ It’s a nice touch but this isn’t the priority, it’s something to show we are doing something. It’s not getting the attendance up is it or getting new faces in or old faces back. I give it a few weeks. It does help but we have this before when they had the CFU stall set up with the forms to join up to various things. Amazing timing after a few people having been calling the club over the last 24 hours. Standard reactive stuff, It’s getting fans in the gates that is the priority!
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Post by dc2cfc on Dec 8, 2017 2:05:49 GMT
I have emailed the club a few times with various ideas I have for trying to increase the attendances and improve the match day experience at the ground. But I feel as if these ideas just get put to one side.
I work full time but still would be more than happy to put in extra hours to try and improve things at the club ?
How do you even become a volunteer at the club anymore ?
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Post by Paul Da Part on Dec 8, 2017 6:23:37 GMT
I have emailed the club a few times with various ideas I have for trying to increase the attendances and improve the match day experience at the ground. But I feel as if these ideas just get put to one side. I work full time but still would be more than happy to put in extra hours to try and improve things at the club ? How do you even become a volunteer at the club anymore ? It’s an exclusive club these days (being a volunteer) and if your face doesn’t fit with any of the ego’s then you’ll be fighting a losing battle.
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Post by Lobster on Dec 8, 2017 7:15:41 GMT
I have emailed the club a few times with various ideas I have for trying to increase the attendances and improve the match day experience at the ground. But I feel as if these ideas just get put to one side. I work full time but still would be more than happy to put in extra hours to try and improve things at the club ? How do you even become a volunteer at the club anymore ? It’s an exclusive club these days (being a volunteer) and if your face doesn’t fit with any of the ego’s then you’ll be fighting a losing battle. Seriously, why and how has it got like that? It makes me wonder at what point we should've intervened and asked questions. We've let this happen, at the end of the day, and we're continuing to let it happen. Being supporter owned is great, but one of the hardest things about it is that when things are going wrong, we can't really blame anyone but ourselves. And seeing how well the club just up the road seems to have cracked fan ownership this season makes it even harder to take.
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Post by dc2cfc on Dec 8, 2017 8:43:18 GMT
It’s an exclusive club these days (being a volunteer) and if your face doesn’t fit with any of the ego’s then you’ll be fighting a losing battle. Seriously, why and how has it got like that? It makes me wonder at what point we should've intervened and asked questions. We've let this happen, at the end of the day, and we're continuing to let it happen. Being supporter owned is great, but one of the hardest things about it is that when things are going wrong, we can't really blame anyone but ourselves. And seeing how well the club just up the road seems to have cracked fan ownership this season makes it even harder to take. Exactly ! When is this going to stop, at the moment the club is so closed off from it own supporters its hard to believe were a fan owned club now ..... We should be considering and try to implement every possible idea that the fans (Yes - The owners of the football club) have to improve the club. But we simply get shut off time and time again. I honestly believe I could improve the club on Social Media, Advertising for trying to bring fans into the ground, match day experience.......
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Post by adrianh on Dec 8, 2017 10:41:16 GMT
Seriously, why and how has it got like that? It makes me wonder at what point we should've intervened and asked questions. We've let this happen, at the end of the day, and we're continuing to let it happen. Being supporter owned is great, but one of the hardest things about it is that when things are going wrong, we can't really blame anyone but ourselves. And seeing how well the club just up the road seems to have cracked fan ownership this season makes it even harder to take. Exactly ! When is this going to stop, at the moment the club is so closed off from it own supporters its hard to believe were a fan owned club now ..... We should be considering and try to implement every possible idea that the fans (Yes - The owners of the football club) have to improve the club. But we simply get shut off time and time again. I honestly believe I could improve the club on Social Media, Advertising for trying to bring fans into the ground, match day experience....... I think the elitist issue has probably been with us since the first few seasons.
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Post by Lobster on Dec 8, 2017 10:59:15 GMT
Seriously, why and how has it got like that? It makes me wonder at what point we should've intervened and asked questions. We've let this happen, at the end of the day, and we're continuing to let it happen. Being supporter owned is great, but one of the hardest things about it is that when things are going wrong, we can't really blame anyone but ourselves. And seeing how well the club just up the road seems to have cracked fan ownership this season makes it even harder to take. Exactly ! When is this going to stop, at the moment the club is so closed off from it own supporters its hard to believe were a fan owned club now ..... We should be considering and try to implement every possible idea that the fans (Yes - The owners of the football club) have to improve the club. But we simply get shut off time and time again. I honestly believe I could improve the club on Social Media, Advertising for trying to bring fans into the ground, match day experience....... We're hampered by all the limitations of supporter ownership, but embracing very few of the possibilities it creates.
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Post by Firestick Frank on Dec 8, 2017 11:03:45 GMT
I know people hate hearing this but the best way to make ourselves heard and hold the club to account is by joining CFU and attending meetings, or at least emailing your questions ahead of the meetings. I've noticed the majority of questions at the meetings are not probing or pressing enough, they cover very minor topics in the grand scheme of things and the audience have tended to take everything the board and MM have said at these meetings as gospel. All very happy clappy and thats the reason people get re-elected year on year without ever doing anything during their previous tenures - because the fan base are not challenging enough in how they think and the questions they ask. I'm sure a mildly critical question last time was hounded down by the other fans in the room. I know I'm complicit in barely being able to attend meetings due to time constraints - perhaps future meetings should take place from 11am/12pm on home machdays.
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Post by norwegianblue on Dec 8, 2017 11:43:39 GMT
Having read the initial few posts on the start of this thread, it actually went through my head to e-mail the club and volunteer to do a bit of promotion of the club through their twitter / facebook feeds. Being exiled and with a young family i've always wanted to help but could never commmit the time, nor my presence within Chester itself. This would have been a perfect way for me to help. Having read the above though, I think i'm glad it was only a thought and I didn't act on it. Why do we need a committee to have someone send a tweet per day and a Facebook post or two.... I could imagine i'd need to pass a CRB check, credit check and a four-stage interview before I could be trusted to have the login details.... So, so disappointing. Last season, as I'm an Overseas Exile and suitable volunteer roles are limited, I offered my services to 'do my bit' and help my home club in any way that I could. It was with great pride that I accepted being a proof reader for the Matchday programme. Something that I thought that I could do comfortably as I proof read many documents that are translated from Norwegian into English at my workplace. However, receiving a half finished PDF copy on a Thursday evening at 9pm (My time) to be proof read, errors identified and communicated with the Editor by 11am on the Friday was a challenge. It was a good trial as I started with 6/7 games remaining of the season. I think only 4 copies were ever sent to me, with nothing for the last 2/3 games. I thought, OK things can get overlooked maybe start afresh for the 2017/18 season. Nothing . . . . . . . .
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Post by superman on Dec 8, 2017 11:47:28 GMT
Agree with Sychdyn Blue on this. Started attending meetings regularly about 18 months ago and it does give a different insight into what is going on. Sometimes the meetings are very informative on either the business side or the football side especially if presentations are from MM or whoever is the current football manager. Presentations from board members have often however been poor either through an obvious lack in presentation skills, not aided by persistent poor audio visual provision, or just plain woolly and lacking in substance. Q and A sessions are hit and miss and often dominated by trivial questions or evasive answers. There does seem to be a reluctance to initiate discussion and address difficult issues, both by the audience and the board members at these meetings. I would still encourage more people to attend as it does give fans the opportunity to interact with the board and management on a one to one basis, they are very approachable and in general do not come across as elitist. The current chairman is obviously very passionate about our club, and perhaps he was the only current board member prepared to do that role, but I feel there is a need for a more dynamic personality to head up the CFU.
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Post by iandychesterfc on Dec 8, 2017 15:24:36 GMT
Exactly. We can't even do a tweet, what hope is there? Have suggested something for long-term social media in the past and will bring it up again with this new committee. A committee? I mean, this is a joke right? Sorry i took so long to respond i had to wait to get a few lads around to consider what to type...
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Post by alancfc on Dec 8, 2017 16:06:54 GMT
Agree with Sychdyn Blue on this. Started attending meetings regularly about 18 months ago and it does give a different insight into what is going on. Sometimes the meetings are very informative on either the business side or the football side especially if presentations are from MM or whoever is the current football manager. Presentations from board members have often however been poor either through an obvious lack in presentation skills, not aided by persistent poor audio visual provision, or just plain woolly and lacking in substance. Q and A sessions are hit and miss and often dominated by trivial questions or evasive answers. There does seem to be a reluctance to initiate discussion and address difficult issues, both by the audience and the board members at these meetings. I would still encourage more people to attend as it does give fans the opportunity to interact with the board and management on a one to one basis, they are very approachable and in general do not come across as elitist. The current chairman is obviously very passionate about our club, and perhaps he was the only current board member prepared to do that role, but I feel there is a need for a more dynamic personality to head up the CFU. Everything hear is exactly right. Go to CFU meetings and whilst MM talks well and so did marcus, only Lawrence, brian burns (use to) and the younger David(at the anchor anyway) actually talk any sense on the board. Don't believe anyone has anything but the best intentions for the club whilst on the board, but realistically most don't know what there doing. Lets be honest. Good to see David Williams on the board, hopefully he'll finally get the club to do something about the disabled viewing.
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Post by The Swansway on Dec 9, 2017 11:19:34 GMT
I may be wrong but I think he's said before that he had to stand down for personal/family reasons anyway, but yes, I echo the sentiment. No you're not wrong. My better half became ill, we've got two young kids, can't commit to it. Simple as that really So you are a former board member?
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Post by Al on Dec 9, 2017 11:28:49 GMT
No you're not wrong. My better half became ill, we've got two young kids, can't commit to it. Simple as that really So you are a former board member? No. I applied for co-option and had to withdraw my application
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Post by Lobster on Dec 9, 2017 11:42:12 GMT
Agree with Sychdyn Blue on this. Started attending meetings regularly about 18 months ago and it does give a different insight into what is going on. Sometimes the meetings are very informative on either the business side or the football side especially if presentations are from MM or whoever is the current football manager. Presentations from board members have often however been poor either through an obvious lack in presentation skills, not aided by persistent poor audio visual provision, or just plain woolly and lacking in substance. Q and A sessions are hit and miss and often dominated by trivial questions or evasive answers. There does seem to be a reluctance to initiate discussion and address difficult issues, both by the audience and the board members at these meetings. I would still encourage more people to attend as it does give fans the opportunity to interact with the board and management on a one to one basis, they are very approachable and in general do not come across as elitist. The current chairman is obviously very passionate about our club, and perhaps he was the only current board member prepared to do that role, but I feel there is a need for a more dynamic personality to head up the CFU. Everything hear is exactly right. Go to CFU meetings and whilst MM talks well and so did marcus, only Lawrence, brian burns (use to) and the younger David(at the anchor anyway) actually talk any sense on the board. Don't believe anyone has anything but the best intentions for the club whilst on the board, but realistically most don't know what there doing. Lets be honest. Good to see David Williams on the board, hopefully he'll finally get the club to do something about the disabled viewing. I think part of the problem here is that I don't know who most of the people you've mentioned here are. I know most of the names, but I couldn't put a face to them. Going back to 2010/11, you can reel off the names of the directors a lot more readily. Chris Pilsbury, Steve Ashton, Jeff Banks, Mark Howell, Campbell Smith, Rich Wightman etc. It may have helped them that we were generally getting a lot of publicity then, but I think they were also just a lot more visible. I think it would be a good idea to run a YouTube 'Meet The Directors' feature where each director just says a little bit about themselves and what they do. It wouldn't have to be too long or official, just a short video to help put faces to names and understand their role. At the moment it just seems like Maguire again and again. And moving CFU meetings to Saturday afternoons before matches instead of Thursday nights or whatever seems like a no-brainer to me. It would really help bring the matchday and ownership side of the club together, and make a full day of an afternoon at the Deva.
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Post by steveo1 on Dec 9, 2017 20:53:34 GMT
Have I just read the "Game Makers" article on the website right? Absolute piss-take, no advertising of games to potential fans just volunteers telling seasoned fans where to go around the ground. How did the "GAME MAKERS" get on today?
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Post by bing on Dec 9, 2017 20:57:29 GMT
Everything hear is exactly right. Go to CFU meetings and whilst MM talks well and so did marcus, only Lawrence, brian burns (use to) and the younger David(at the anchor anyway) actually talk any sense on the board. Don't believe anyone has anything but the best intentions for the club whilst on the board, but realistically most don't know what there doing. Lets be honest. Good to see David Williams on the board, hopefully he'll finally get the club to do something about the disabled viewing. I think part of the problem here is that I don't know who most of the people you've mentioned here are. I know most of the names, but I couldn't put a face to them. Going back to 2010/11, you can reel off the names of the directors a lot more readily. Chris Pilsbury, Steve Ashton, Jeff Banks, Mark Howell, Campbell Smith, Rich Wightman etc. It may have helped them that we were generally getting a lot of publicity then, but I think they were also just a lot more visible. I think it would be a good idea to run a YouTube 'Meet The Directors' feature where each director just says a little bit about themselves and what they do. It wouldn't have to be too long or official, just a short video to help put faces to names and understand their role. At the moment it just seems like Maguire again and again. And moving CFU meetings to Saturday afternoons before matches instead of Thursday nights or whatever seems like a no-brainer to me. It would really help bring the matchday and ownership side of the club together, and make a full day of an afternoon at the Deva. This is a Great idea!
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