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Post by Al on Mar 1, 2017 7:49:27 GMT
Ticket sales have been slow but they expect to pick up over the next few days - Tony Allen.
A gate of around 3,500 is expected.
What a let down that is, sorry but 1,100 of that is down to Tranmere supporters, we've got a 7K police bill to pay (the TV money pays for the police) and a 20K shortfall to make back. Online ticket sales ended yesterday so you can only collect from the office. (Chronicle article doesn't mention this btw).
Lessons need to be learnt, lessons should have been learnt from the multiple let down Non-League days and Wrexham game but we still can't seem to get the message out there.
There are plenty of people on here that have offered useful advice and ideas how to better market this club with the people of Chester and surrounding area. Use them for god's sake.
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Post by Krankie's ghost on Mar 1, 2017 8:04:39 GMT
I'm sorry I don't buy this 'there's not enough volunteers' line, this is a disgrace. We put up with it on non-league days gone by when the club did nothing but this, this is disgusting. No one can be arsed, that's what it smacks of, and that apathy from the club is finding its way onto the terraces. The young flag kid is trying, no other bugger is.
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Post by steveo1 on Mar 1, 2017 8:38:41 GMT
Ticket sales have been slow but they expect to pick up over the next few days - Tony Allen. A gate of around 3,500 is expected. What a let down that is, sorry but 1,100 of that is down to Tranmere supporters, we've got a 7K police bill to pay (the TV money pays for the police) and a 20K shortfall to make back. Online ticket sales ended yesterday so you can only collect from the office. (Chronicle article doesn't mention this btw). Lessons need to be learnt, lessons should have been learnt from the multiple let down Non-League days and Wrexham game but we still can't seem to get the message out there. There are plenty of people on here that have offered useful advice and ideas how to better market this club with the people of Chester and surrounding area. Use them for god's sake. Ticket sales slow, that's a shock eh. No wonder as the club have done nothing to target this game and advertise the hell out of it making it a 'Friday night feva' etc. It really does my head in that we don't show any initiatives and do something different, we are meant to be a community club so surely we have the power to do things like this easily. I understand that Mark McGuire has said he us not a fan of free tickets to enhance crowds, that's fine but we have to try other ideas as we have now become stagnant, it hasn't always got to be the entrance fee lowered, do deals in the bar pre match. if we don't have enough volunteers then could the club not ask for help at the most recent meeting, sorry no excuses we have done nothing. I am not an FC United fan but upon logging on my Facebook this morning the first thing i saw was a snazzy poster advertised their game v kiddie this weekend with all the details on, no theme to it but it made me aware of the game and prices. |
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Post by Al on Mar 1, 2017 8:58:03 GMT
It's not down to not having enough volunteers but empowering your existing volunteers to allow them to make decisions, create ideas, initiatives and see them through to completion themselves without having restrictions placed on them - particularly with the media team as to what they can and cannot post online using the clubs official platforms.
Who controls what the media team and Fundraising teams can and cannot do? If the fundraising team come up with ideas to generate extra revenue streams who gives the final say on it?
Is it the CFU Board who control the volunteers? Or do the volunteers report to, and directed by the paid staff at the club?
In response to Steveo1. Sorry but if Mark McGuire is not a fan of giving away free tickets, then he is missing the point. There are "loads" of tickets still not sold for the game on Friday night. What is it costing the club to make 2 tickets available for free in an online competition and giving your media team a free reign to advertise the backside out of it?
Not only are we not losing anything with giving 2 tickets away that would otherwise remain unsold, but we are getting the opportunity to get some much needed free advertising out there with the local community, it gets the word out there to people who don't read the Chronicle, or visit their website, or people who might forget or don't know, we have a football club.
We are so introvert at advertising and marketing ourselves, it feels like we are speaking to ourselves half the time, and not reaching out to the 333,900 people (http://inside.cheshirewestandchester.gov.uk/find_out_more/datasets_and_statistics/statistics/population) within the Cheshire West and Chester region.
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Post by border collie on Mar 1, 2017 10:18:41 GMT
Why is the game being played on a friday evening ? Football is a Saturday game and i ,for one cant go on a Friday
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Post by deva feva on Mar 1, 2017 11:34:38 GMT
Tony Allen is only the club working for 5-10 hours a week, and most of that is on match days. Why can't he justify his c£36k a year salary and do a bit more?
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Post by TRFC on Mar 1, 2017 12:29:43 GMT
Tranmere sold out their allocation on Monday 30 tickets went on general sale.
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Post by Firestick Frank on Mar 1, 2017 12:44:07 GMT
I'm sorry I don't buy this 'there's not enough volunteers' line, this is a disgrace. We put up with it on non-league days gone by when the club did nothing but this, this is disgusting. No one can be arsed, that's what it smacks of, and that apathy from the club is finding its way onto the terraces. The young flag kid is trying, no other bugger is. That's exactly what it is, apathy from the top. I've almost, almost, lost the will to argue the case that the likes of Al are arguing here but some of us care too much and we'll just have to put up with the "snipers" label being branded on us. |
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Post by Deleted on Mar 1, 2017 12:56:16 GMT
Ticket sales have been slow but they expect to pick up over the next few days - Tony Allen. A gate of around 3,500 is expected. What a let down that is, sorry but 1,100 of that is down to Tranmere supporters, we've got a 7K police bill to pay (the TV money pays for the police) and a 20K shortfall to make back. Online ticket sales ended yesterday so you can only collect from the office. (Chronicle article doesn't mention this btw). Lessons need to be learnt, lessons should have been learnt from the multiple let down Non-League days and Wrexham game but we still can't seem to get the message out there. There are plenty of people on here that have offered useful advice and ideas how to better market this club with the people of Chester and surrounding area. Use them for god's sake. nope this is incorrect you can still buy online and collect on the day. |
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Post by Al on Mar 1, 2017 13:02:01 GMT
Ticket sales have been slow but they expect to pick up over the next few days - Tony Allen. A gate of around 3,500 is expected. What a let down that is, sorry but 1,100 of that is down to Tranmere supporters, we've got a 7K police bill to pay (the TV money pays for the police) and a 20K shortfall to make back. Online ticket sales ended yesterday so you can only collect from the office. (Chronicle article doesn't mention this btw). Lessons need to be learnt, lessons should have been learnt from the multiple let down Non-League days and Wrexham game but we still can't seem to get the message out there. There are plenty of people on here that have offered useful advice and ideas how to better market this club with the people of Chester and surrounding area. Use them for god's sake. nope this is incorrect you can still buy online and collect on the day. Apologies I have been misinformed regards online ticket sales then. |
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Post by Si on Mar 1, 2017 13:12:43 GMT
It is quite dismaying that we haven't done more to plug this game. Some token tweets aren't enough really. We should have established contacts in the local area who we can email a poster to for each home game to stick on their noticeboard or circulate to their customer base. We should be doing the 'like and share' stuff on FB that Al has mentioned, its surprisingly effective when restaurants do this - they are willing to sacrifice a hit in the pocket for 2 meals for the exposure that its gets in the hundreds/thousands who will share the status and therefore 'like' the page and will receive all the updates. It should have been branded as Friday Night Feva etc, and a few deals to entice those that had previously decided to just watch it on TV. Maybe students down at the uni are short of something to do on a Friday - student prices with a free beer and pie token (students like beer and food!) option would go down well I reckon. I fully respect the work that the volunteers do, but then again some of the ideas suggested above are not exactly time consuming and are quick wins, so for those in the media team then I wouldn't think it would be too tasking to implement some of the ideas suggested on this board. Nobody is sniping, there's no campaign to oust people from positions or abuse them - all I've seen is a lot of people concerned about the perceived lack of marketing strategy in terms of promoting games and suggesting ideas for improvement that currently appear to be falling on deaf ears.
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Post by bluboy79 on Mar 1, 2017 15:01:55 GMT
Without sounding defeatist, we have always had poor attendances. I can only think of 1 or 2 seasons in last 30 years we have managed to average 3000 fans. Between 1500 and 2500 is our support base ! The people of Chester and surrounding areas just won't support our team for many reasons such as cost , crap ground, poor football and other things to do . We are in reality a Conference North club set up wise and will inevitably end up there . Until financial fair play is applied to non league we are going to struggle .
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Post by blue4life on Mar 1, 2017 15:30:57 GMT
🎟 | everton fans, the #Blues take on @tranmererovers this Friday evening. Tickets available online at chesterfcretail.com. #COYB Embarrassing from the club. |
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Post by Firestick Frank on Mar 1, 2017 15:39:36 GMT
It is quite dismaying that we haven't done more to plug this game. Some token tweets aren't enough really. We should have established contacts in the local area who we can email a poster to for each home game to stick on their noticeboard or circulate to their customer base. We should be doing the 'like and share' stuff on FB that Al has mentioned, its surprisingly effective when restaurants do this - they are willing to sacrifice a hit in the pocket for 2 meals for the exposure that its gets in the hundreds/thousands who will share the status and therefore 'like' the page and will receive all the updates. It should have been branded as Friday Night Feva etc, and a few deals to entice those that had previously decided to just watch it on TV. Maybe students down at the uni are short of something to do on a Friday - student prices with a free beer and pie token (students like beer and food!) option would go down well I reckon. I fully respect the work that the volunteers do, but then again some of the ideas suggested above are not exactly time consuming and are quick wins, so for those in the media team then I wouldn't think it would be too tasking to implement some of the ideas suggested on this board. Nobody is sniping, there's no campaign to oust people from positions or abuse them - all I've seen is a lot of people concerned about the perceived lack of marketing strategy in terms of promoting games and suggesting ideas for improvement that currently appear to be falling on deaf ears. Yet more great, basic, quick, easy and free ideas but the problem is the implementation of them. I've heard the media team can't tweet as mush as a fart without it being rigorously checked and signed off by the board. |
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Post by Rio Doherty on Mar 1, 2017 15:56:48 GMT
🎟 | everton fans, the #Blues take on @tranmererovers this Friday evening. Tickets available online at chesterfcretail.com. #COYB Embarrassing from the club. Their are two days left and we encourage Everton supporters to come. We should have done this weeks ago. In regards to posters, last season we used to have a copy of every home game per month to advertise them and themed meals for food in the legends lounge. None of this now. |
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Post by Everton1878 on Mar 1, 2017 16:08:32 GMT
I'm an Everton fan from Chester, and I think it's a brilliant way of gauging a wider audience. We don't play until Sunday and fans will always want to experience a game like this!
When your club wants bums on seats, stop moaning about the way they go about it and get behind it. What happened to the time when Chester fans actually SUPPORTED what their club did? It seriously baffles me.
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Post by CH1 on Mar 1, 2017 16:30:41 GMT
I'm an Everton fan from Chester, and I think it's a brilliant way of gauging a wider audience. We don't play until Sunday and fans will always want to experience a game like this! When your club wants bums on seats, stop moaning about the way they go about it and get behind it. What happened to the time when Chester fans actually SUPPORTED what their club did? It seriously baffles me. Have to agree with you on this, people moan that the club isn't doing enough and then moan at the things the club does, Targeting fans who haven't got a game to go to is much better than targeting people who prefer to sit in a pub with a beer watching the match. |
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Post by Krankie's Ghost on Mar 1, 2017 16:34:27 GMT
It is quite dismaying that we haven't done more to plug this game. Some token tweets aren't enough really. We should have established contacts in the local area who we can email a poster to for each home game to stick on their noticeboard or circulate to their customer base. We should be doing the 'like and share' stuff on FB that Al has mentioned, its surprisingly effective when restaurants do this - they are willing to sacrifice a hit in the pocket for 2 meals for the exposure that its gets in the hundreds/thousands who will share the status and therefore 'like' the page and will receive all the updates. It should have been branded as Friday Night Feva etc, and a few deals to entice those that had previously decided to just watch it on TV. Maybe students down at the uni are short of something to do on a Friday - student prices with a free beer and pie token (students like beer and food!) option would go down well I reckon. I fully respect the work that the volunteers do, but then again some of the ideas suggested above are not exactly time consuming and are quick wins, so for those in the media team then I wouldn't think it would be too tasking to implement some of the ideas suggested on this board. Nobody is sniping, there's no campaign to oust people from positions or abuse them - all I've seen is a lot of people concerned about the perceived lack of marketing strategy in terms of promoting games and suggesting ideas for improvement that currently appear to be falling on deaf ears. Yet more great, basic, quick, easy and free ideas but the problem is the implementation of them. I've heard the media team can't tweet as mush as a fart without it being rigorously checked and signed off by the board. At least we have a club to support yawn. agree with NWAS, club is dead. |
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Post by Krankie's Ghost on Mar 1, 2017 16:38:13 GMT
Is this what we had in the pipeline by the way. BIG IDEAS
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Post by Krankie's Ghost on Mar 1, 2017 16:40:24 GMT
See the club's twitter account profile picture has an empty stadium. apt.
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Post by Rio Doherty on Mar 1, 2017 16:43:46 GMT
See the club's twitter account profile picture has an empty stadium. apt. It's focusing on the mist after a match. |
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Post by Krankie's Ghost on Mar 1, 2017 16:46:47 GMT
sexy.
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Post by richard on Mar 1, 2017 16:50:11 GMT
Yet more great, basic, quick, easy and free ideas but the problem is the implementation of them. I've heard the media team can't tweet as mush as a fart without it being rigorously checked and signed off by the board. At least we have a club to support yawn. agree with NWAS, club is dead. It's for NWAS to confirm this, but I don't think he meant to say the club is dead, but in danger of dying if we failed to capitalise on marketing opportunities to build support and get he next-generation of fans to games. |
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Post by ctid on Mar 1, 2017 17:10:31 GMT
I've previously posted about our CEO Mark Maguire and questioning what he is doing/has done?
I might be wrong but I don't see him doing a lot considering he is a very well paid member of the club.
A lot of people were made up with his little Q and A..... Pre selected questions so it makes out he's actually doing something.
We haven't always had a CEO and I don't see what the current one is actually doing?
Easy way to make back this 20K don't have a CEO save plenty of money then. I can't see how we're in position to have one considering our finances.
The tribunal for Sam Hughes is his best plan to make the money back?? Can't expect to sell a player every year to make profit!
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Post by blue4life on Mar 1, 2017 17:11:32 GMT
Trying to get premiership fans in should of been done long time ago not a few days before we play Tranmere, to me it sounds like the club are disappointed with ticket sales and are getting desperate.
And anyway why would Everton fans wanna pay £15-£18 when they can watch it on BT?
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Post by Deleted on Mar 1, 2017 17:37:42 GMT
Trying to get premiership fans in should of been done long time ago not a few days before we play Tranmere, to me it sounds like the club are disappointed with ticket sales and are getting desperate. And anyway why would Everton fans wanna pay £15-£18 when they can watch it on BT? Spoke to a mate today, who goes the odd match with his kid, asked if he's going Friday, his response "it's on TV, what's the point?" Really think this is a game we should have been pushing, with offers etc. It's an uphill battle trying to get people down, I get that, but at least try and convince them! Why the club have gone down the route of not allcoating specific seats thus reducing attendance is baffling. It's almost like they don't want to pack the place out. |
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Post by UnbelievableJeff on Mar 1, 2017 17:41:12 GMT
Where's Johnny Hughes, our Marketing Director?
In his manifesto, I'm sure it said "Marketing is in my blood" but I haven't seen any serious Marketing initiatives since he was appointed.
Is it lack of ideas, lack of budget, lack of talent?
It's Friday night football. Liverpool, Everton, Man Utd and Man City fans living in Chester could easily be laser targeted on Facebook with an advert that costs pence.
Adopt us as a second team, bring the family, reduced admission with your season ticket, I could go on all night.
Nothing is ever lost by filling empty seats.
Winds me right up!
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Post by MPW on Mar 1, 2017 17:43:10 GMT
I've suggested social media 'like and share' competitions a few times over the years but for what ever reason it's not happened.
It would cost the club nothing to give away a few pairs of tickets whilst also promoting the club and getting people to sign up to our Twitter and Facebook accounts etc.
The only bit I'm not sure a out is how the winners get picked as random?
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Post by Deleted on Mar 1, 2017 17:46:31 GMT
Where's Johnny Hughes, our Marketing Director? In his manifesto, I'm sure it said "Marketing is in my blood" but I haven't seen any serious Marketing initiatives since he was appointed. Is it lack of ideas, lack of budget, lack of talent? It's Friday night football. Liverpool, Everton, Man Utd and Man City fans living in Chester could easily be laser targeted on Facebook with an advert that costs pence. Adopt us as a second team, bring the family, reduced admission with your season ticket, I could go on all night. Nothing is ever lost by filling empty seats. Winds me right up! Spot on. I'm sick of people blaming and defending volunteers when this clearly isn't their department. We have paid staff, this is their job. There is 2 home games a season where they really need to pull their finger out and earn their money, they haven't done that this season. There has been some effort put into some games with the big club day out and family initiatives in the west stand but we seem to be missing the boat on what should be two huge gates for us. |
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Post by Deleted on Mar 1, 2017 17:48:58 GMT
I've suggested social media 'like and share' competitions a few times over the years but for what ever reason it's not happened. It would cost the club nothing to give away a few pairs of tickets whilst also promoting the club and getting people to sign up to our Twitter and Facebook accounts etc. The only but I'm not sure a out is how the winners get picked as random? There are sites/programs that you can use to randomly pick a winner from those that share/like/comment a specific Facebook post |
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